Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. why? In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. The first flights connected to the neighbouring. Give us your email address and well send this sample there. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. It also standardized the customer experience. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. First, the business model and how to become more profitable, and second, its operational effectiveness. The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. It helped create a strong pull that attracted business and leisure tourists alike. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. Besides conserving the environmentally friendly nature of Australias trees and animal species through the use of corporate profits, a sustainable business environment for the entire world is created through their activities. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. 14. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. We also regularly clean our aircraft with a water-saving drywash procedure, which uses a small amount of cleaning agent applied with cloths. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. The organizations mission is to advance sustainable business development through trade policy. focused on one strategy but is rather open to change. It reflects how Emirates strategies are sustainable at present day business. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Further detail on its historic environmental performance is available in its Environmental Reports. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. Why? The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. Demand-side management of electricity will play a role, as will increased public transportation. ecently, on May 20th 2014, the Air French KLM announced their results showing record losses. By continuing, you agree to our Terms and Conditions. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. You can get a custom paper by one of our expert writers. The companys workforce is lean and its organization is flat, which keeps overhead costs low. These reports provide far less information about the strategy, but do have . On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) through the International Civil Aviation Organization (ICAO). 2023 The Emirates Group. For details on how we use your information, please see our privacy policy. This allowed Emirates to take maximum advantage of its connectivity. For Emirates, the flexibility in operations meant covering trips to the entire world and having customers reach their destinations at the mostpreferable time. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. The strategy followed enables the company to; 1. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Highly priced tickets compared to competitors 2. The rich population between the pacific is out of the emirates reach. Emirates One&Only Wolgan Valley Please click here for more information. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Chairman's message Please click here for more information. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. A total of 269 aircraft will be operated by Emirates, making the company the worlds second largest operator after er, is the worlds largest operator of the Airbus A380 and Boeing 777 family of aircraft. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Course Hero is not sponsored or endorsed by any college or university. The Emirates' strategy is very much sustainable. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Emirates Flight Catering also supports the Emirates Environmental Groups aluminium can drives donating thousands of kilograms of cans a year collected from our flights. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. 3. The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. The strategy of alliance between two struggling airlines is yet to prove its success. Qatar Airways: Right at the nose tip of Emirates and Etihad, Qatar airways has followed a similar business structure, to be one of the major competitor for Emirates. Dubais Tourism: Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. Copyright 2023 by Ictsd. Smart cities depend on data to deal with economic and social challenges and achieve . As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. Going off the original business model of Emirates, Etihad Airways has also been opportunistic and foresighted in having a greater airline in the world. Sustainability in operations Please click here for more information. The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Strategic Alliances with Manufacturer: Existing plane models with Emirates in the end of 20th century, could only fly distances of up to 14 hours, due to which they were not able to connect to the key potential markets such as Los Angeles or Sao Paulo. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). Using their low-cost strategy, Emirates Airline is managing its capacity. Is Emirates strategy sustainable? Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. Global alliances and partnerships, 1. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. The case . Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. Read the stories behind our sustainable products on board. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. The airline has experienced the largest growth in the Asian airlines market. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. Emirates introduces eco-friendly blankets made from recycled plastic bottles. It also accesses to be the gateway to major cities around the world and is the hub of the UAE tourism at the Abu Dhabi International Airport, few kilometres away from Dubai. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . A geographic & psychographic segmentation strategy has worked for Emirates in order to create offers that are more relevant for target audiences. Emirates has always been precise with its strategies, and has always enjoyed it benefits. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. For details on how we use your information, please see our privacy policy. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Importantly, students are asked to evaluate if the airlines' strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players . In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Strong growth and world class infrastructure 2. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. Saving fuel inflight begins with planning on the ground. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. This has so far saved 95 million bottles from landfill. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. Read more about this strategy at www.enviro.aero(Opens in a new window). Emirates also maintained a younger fleet in the industry, with an average airplane age of 6.4 years, which enhanced the passenger experience and increased fuel efficiency. Is Emirates strategy sustainable? First, Emirate's business model focused on the major metrics that generate profits. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. The airline industry reduces its environmental footprint by incorporating sustainability into all of its operations as a means to reduce their environmental footprint. Is Emirates' business strategy sustainable? The Emirates Airlines' success. some airlines are doing this through reducing weight on the aircraft. Fall in oil prices a business paradox. All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Their combined initiatives are saving more than 2,850 MWh of electricity a year. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. The connectivity option made Emirates push to reach many destinations as possible. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. Qatar airlines, capitalizing on the above figures, has reduced its waiting time significantly, gaining customers attention who are in longer routes. Explain. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. The Belgian airline Air France offers services on the route. Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Don't use plagiarized sources. Younger & Limited number of Fleets3: Restricting its fleet to only three types allowed Emirates to optimize its pilot Deployment more effectively and serve its long-haul destinations. The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. Sustainability and eco-efficiency are the cornerstones of all Emirates Group operations both in the air, and on the ground. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Emirates integrates its business strategy to include two main metrics. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Answer:Yes, the Emirate's strategy is sustainable. Branding and sponsorship 4. Is Henkel Corporation An Rspo Sustainable Certified Palm Oil Company, 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Qatar airlines has also joined the One-World air alliance15, providing customers with a greater value in the any of the seating class and helping them earn frequent flyer points. Emirates funds the DDCR, and sits on its management board. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. I am a UK resident and the airline youll have to use is Air France / KLM. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Dubais government had worked hard to build up the citys tourism base and establish it as a travel and logistics hub high-profile projects, along with close coordination with the hospitality industry. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Some of the programmes initiatives include: The latest annual report makes clear the scale of the challenge. All Rights Reserved. In over a period of 29 years, Emirates has grown to be one of the biggest players in the airlines industry. Well-maintained aircraft contribute to efficient flight operations too. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Global alliances and partnerships, 1. It also provides required assistance to facilitate this motivation amongst its employees. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Their efforts have seen them receive several awards for sustainable transport in Dubai. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. operates 158 destinations in 85 countries, making it the worlds largest airline. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. The leadership team has 23 years of experience inside the company. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Our efforts to minimise our environmental impact continue onboard the aircraft. This has helped make the airline successful because of its intelligent management, geographical location, and government support. SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. The organizations mission is to advance sustainable business development through trade policy. Continue onboard the aircraft with its strategies, and government support fleets as! Become more profitable, and has always enjoyed it benefits / KLM chcdis010 provide approaches! In house competitor for Emirates in order to create offers that are more relevant for target audiences of inside! An excellent cost-efficient business model, which uses a small change can make a positive... To become more profitable, and the airline has experienced the largest growth in the Emirates reach Dubai! 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