Yes cash is one of them, but guess what? Your commission structure should make sense. Most brands opt to using influencers content within organic digital advertising. Therefore 100,000 followers would equate to $1,000 in payment. In the case of a brand or agency, usage rights will dictate which additional channels the content can be used on. Ultimately however, there is no such thing as standard content usage terms and the usage rights will always depend on the profile of the influencer and the.. With 368,000 followers on Instagram, she charges $8,000 for a package that includes one timeline post and three Instagram stories shares.. Prices dipped in 2018 to $4,085 and rose up to roughly $4,500 in 2021 - again, the existence of . Let's find out what they are guided by when assessing their work. Join 12,000+ smart professionals who subscribe to my regular updates. Our team recently approached an influencer only to discover her rate for 18 posts was $250k. All Things Influencer, Social Media and Digital MarketingACTIVATE by Impact, Seasonal content wont be relevant beyond 34 months from the initial publishing date unless you plan on repurposing it the following year, If youre putting significant paid amplification behind a piece of content, that content will likely be fully tapped within 13 months, We have found Instagram content to be generally most impactful from a native amplification standpoint You can specify usage according to platform. Use these rates as a base but remember the factors discussed earlier. As it stands, usage right pricing is not a perfect science and leaves room for interpretation and negotiation. The engagement rate here is the deal-breaker. Sometimes the agreed on amount isnt what actually comes out of your budget. Because this means your influencer will not promote any other related brand, there is a loss in potential revenue on their end for collabs they may have to turn down as a result of honoring your agreement. When brands purchase or negotiate rights to content, theyre able to predefine where it can be used and for how long. How Much Will a Social Media Influencer Charge Per Post? But to give you an idea of the average charge, asurveyshowed around 42% of influencers charge $200 to $400 per post. Simply stated: It refers to the ways brands are able to repurpose an influencer's image or video across a brand's own social-media accounts or marketing materials. Beyond the time period, the manner in which a brand can use the content is also often a part of usage rights negotiations. Use these rates as a base but remember the factors discussed earlier. $15,000 to $50,000-plus, with extended usage rights and . My brain is spinning. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on . Usage rights often impact the fee the influencer charges a brand. With whitelisting, the brand runs paid ads using a post made on the Influencer's account. If you plan to launch an influencer marketing campaign on TikTok, you can expect to pay $5-$25 per post for an influencer with less than 10,000 followers, and $2,500+ per post when working with an influencer with more than a million followers. When we dig in deeper, we find that most of this activity is happening on social Paid amplification and whitelisting are by far the most popular methods of repurposing content (67% and 59%, respectively), while digital banner ads (30%) and OOH/POS (21%) in the mix but certainly not dominant. YouTube. And certainly, the effort to publish a tweet is nowhere near any of the above influencer marketing examples. Again, this can be as much or little as you want. Even whole life final expense insurance costs are subject to the same pricing rules. There are many factors that can help you determine your influencer rate, but the major three are: Followers, Engagement Rate and Deliverables. Have they exceeded performance expectations? If either of these terms are . With outlets ranging from brand social channels Whether you have a sizeable influencer budget or not, I hope youre inspired to explore other creative methods to reward influencers for a mutually beneficial relationship. These permissions often cost you extra. Usage rights vary from influencer to influencer, brand to brand and talent agency to talent agency. (60% x photography rate x number of months). You may like these other MarketingProfs articles related to Content: Over 600,000 marketers rely on MarketingProfs for B2B know-how every day. Does your brand host certain events that would be of interest to influencers? When it comes to repurposing or amplifying content, micro or emerging influencers may think of this as a major value add. 50,001 to 100,000 = $1,000. Much like going to your local market and negotiating with a seller for a piece of craft. Brands commissioning more influencer content, and internal marketing, PR and trading teams are sharing the resulting imagery further than ever before. If they dont they wont put in the effort. . This is a highly negotiated part of contracts and many influencers include additional fees for extended usage sometimes tripling the base rate for that content they created. It is recommended to run an influencer campaign over a period for many reasons. This is a flat fee on top of the photo rights you would charge. In a nutshell, whitelisting is a great opportunity for brands to gain traction with ads, utilize your look-alike audience and really maximize their influencer marketing strategy. The terms and conditions should clearly outline how and where the content can be used and over what timeframe. Usage rights, once considered a bit of an afterthought in talent negotiations for sponsored content, are now a primary factor in influencer pricing and one of the first questions that come up in partnership discussions. Does the 10-20% commission still hold true here? Id love to know your thoughts. Digging into the online universe, she reports on the latest influencer collaboration opportunities across the globe. Expect your social media marketing cost to go up if you enlist one of the "heavy hitters" to go to bat for your brand. It is all going to come down to the influencer, Some may want more, some may do for less, some might want minimum guarantees or money upfront. Secondly, there is room to perfect the execution of the campaign for the duration based on data insights at every stage. This type of fee is a percentage of ad spend. For example: the influencer might charge 4% of ad spend. For blog posts: $0.10 x monthly site s It seems fair and it also seems like a simplified way to compensate influencers. The cost of YouTube influencer marketing also varies based on the results an influencer can generate. Sign in with your preferred account, below. On average influencers charge $20 per video, per 1,000 subscribers. Demanding usage rights you dont plan on exercising can be extremely costly. If your engagement rate is above average you can multiply that amount by 3. Laura-May Azpiazu. #4: Length of Term Lastly, influencer marketing costs are also dependent on the length of your contract with an influencer. The following outlines the type of content placements you might want to consider. You have two influencers, both with 10k followers each. That means that if your brand spends $50,000 promoting the content, the influencer must be paid an additional $2,000. Sell your account6. For example, an influencer with 10k followers that publishes a picture is not the same as an influencer with 10k followers that publishes a video. Perhaps product launches or even exclusive product workshops? But how much to pay an influencer? The longer and more elaborate the usage, the higher the price tag for those rights. Brands should be prepared to provide clarity. 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Lauren McGrath is the vice-president of studio and SaaS strategy at ACTIVATE, which partners with brands and influencers to tell engaging and compelling stories across social media, at scale. In addition to exposure, you could offer an intern experience where you provide mentorship, work-related training, and experience that would be beneficial professionally. This method may have a particular appeal to college student influencers. Semi-Pro ($50 $150 per image): part-time photographers with a strong education in the field and more than one year of experience. Cash payouts are extremely attractive to influencers. Start with something, connect with influencers, but be flexible and expect that you might have to change that number and/or customize for each influencer. There are many factors that play a role into your pricing yourself and making more money, such as exclusivity, usage rights, and more! This advised rate can vary. I found a useful way to calculate placement using this formula from Through the Lyns: To calculate licensing (placement+length of time) the general rule of thumb is to take the percentage that correlates to the placement (see below) and apply that to the photography rate (for the specific image(s) they want to license), multiplied by the number of months they want to use your image(s). DETROIT (AP) Tesla says it will use innovative manufacturing techniques and smaller factories to cut the cost of its next generation of vehicles by as much as . However, it is necessary to consider that in addition to standard fees, there are extra costs that might be included in the amount to be paid for cooperation. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. It can be costly to request usage rights that may never be used; on the other hand, neglecting to secure usage rights at the start of a sponsorship may cost a brand more down the road when the content is createdand the brand's leverage has weakened. Want to learn more about Bloglovin or ACTIVATE? 2. But of course, big and famous TikTok influencers may cost higher. How long the content needed to stay live: One month. For example, influencer advertisements could cost an influencer up to 4% of the price. Hey Laura-May, absolutely! This less common fee category is usually done by larger celebrity influencers represented by talent managers. Heres a simple scenario to help you understand this better. Campaign. Some 44% of marketers report repurposing more than once per month. An influencer collab may be an affordable alternative. The standard marketing usage rights consist of a 30-90 day window, and that's plenty of time to utilize influencer content for your own social media marketing. Influencers on the platform charge between $5 and $2,500 per post. That being said, the best way to get support is to launch an ad account and spend money with social networks so that at least you can get the ear of an ad salesperson who is an employee of the company. The main variables that factor into the cost of influencer content usage rights are timing and placement: the length of time in which a brand may be looking to repurpose content, and where that content will be repurposed. In addition, 11% budgeted over 250,000 euros. As far as new age media goes, influencers are the hottest commodity on the market. Despite the fees tagged on, the small charge is a fraction of the cost you would see from any third-party company's quote. The last piece of the puzzle is ownership. How much should influencers charge for usage rights? Hope the advice helps! After doing extensive research myself, I have used several formulas to calculate my influencer rates and I will be sharing them in this blog post. How Many Followers Do You Need to Be Considered an Influencer Anyway? So if you do win them over on a collab gig, you bet youd be paying a pretty penny. We respect your privacy. I often get asked if I know anyone at Instagram, Facebook, LinkedIn, etc. Exclusivity - if the brand wants you to refrain from working with competitors. Keep reading to hopefully gain some clarity on this highly debatable topic! "It's important for both sides to understand what is expected of them for that fee.". Perform affiliate marketing4. Promote your business on Instagram. One would be myself and the other either the owner of the store or another associate? A micro-influencer with less than 1,000 . How much do you need to pay for influencer advertising, really? While this method may be an ideal option especially for brands without an influencer budget, the major concern about offering commissions only, is that it does lack commitment from the brands side. Whether its airline tickets or subscription services, many of us go with the basic version (its cheaper, and you can accomplish the bare minimum with the basic version anyway, right?). This cost-effective channel has an average price of $10 per post, per 1,000 followers. You can always ask for more should you find yourself in urgent need to use the content later on, you can always extend the usage rights with the influencer for a small fee. Theyre more likely to see the benefit of having their content amplified in order to grow their follower count and are therefore less likely to charge a fee for that service. 3. Owning and maintaining usage rights over influencer-created content is an incredibly efficient way to walk away with studio or agency quality work at a fraction of the investment, and paid amplification ultimately allows brands to reach a high volume of desirable consumers at a reasonable CPM, CPC or CPE. You cant get paid for what you dont ask for. Heres where your own pickiness will cost you. Offer them VIP discounts as part of the collab deal. A loss that youd need to compensate for. The thing about offering commissions is that influencers must first commit themselves to promotion activities upfront. Free Preview of My Definitive Book on Influencer Marketing. Because not all followers will be reached and not all followers will engage with their content. The 8 Best TikTok Photo Editing Hacks You Need to Know! Collaboration total = $400 ($100 for 1 in-feed post, and $300 for 3 months exclusivity). This may includeyour hourly rate and all costs corresponding to the campaign. Were not only the talent, in most cases we are the photographer, editor, creative director, hair/makeup, wardrobe stylist and so much more! This creates a win-win situation for your top creators as well as your brand: the creators make passive income during the extension and you get to enjoy running the best content for a longer period of time., Some charge variable fees based on media run. A celebrity influencer, on the other hand, is in-demand and not always available. Now under reels bonuses it says You cant monetize with reels bonuses at this time its been about 2 months that I havent been able to monetize. . ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. It's also why companies often ask what a fair price for hiring an influencer is. Types of Influencer Payments. Instagram influencer Pricing 2022: Influencer Rates and Cost Per Post for Instagram Instagram influencer pricing can vary wildly based on a whole load of different factors. With 70% of marketers reportedly increasing their influencer marketing budgets in 2019, the opportunities for content amplification and republishing will only continue to grow. Influencer A has an average engagement rate of 10%. (30% x photography rate x number of months), Digital: digital marketing including websites, email marketing, banner ads, whitelisting, etc. YouTube $20 per 1000 followers. Then, click Calculate. This fee is charged in proportion to the ad spend. Most of that activity happens on social: Paid amplification and whitelisting are the most popular methods of repurposing content (67% and 59%, respectively), whereas digital banner ads (30%) and OOH/POS (21%) are in the mix but secondary. You may also like: How to Grow Your Instagram Following. 10,001 to 50,000 views = $500. Usage rights; As you can see, these factors are only present in certain types of content, not all content that you would commission from an influencer. If you want to earn $60,000 per year, you need to charge a day rate of at least $259.74, and you can't go below that. Keep in mind the following ideas: Its in the best interest of both brand and influencer to keep an open line of communication in regards to using outside of the agreed terms. The average Instagram user has fewer than 200 followers, including friends and family, so social media users with at least 1,000 followers on a single platform are considered influencers, and can actually start making money with about 1,000 followers. So, am wondering if I can use an Influencer to promote a music video of mine? Do you want to charge a base usage rate? Hope the advice makes sense feel free to follow up with any additional questions you might have! I have a bit of a unique opportunity that my boss presented to me this week. Industry insiders say one of the most important things influencers should look out for when signing a contract with a brand are "usage rights.". Using our Instagram Pricing Calculator is a simple 2-step process: Fill in your Instagram handle and the number of Instagram posts and Stories the brand is asking for. The best formula I know of for digital rights is to charge a 20% fee for every 30-day period. According to ACTIVATEs 2019 Research Study, brands are repurposing influencer content more frequently than ever before. Top Professional ($300 $2,000+ per image): exclusive full-time photographers like these are in high demand for top magazine publications, advertising companies, and the film industry. Hey Jordan, thanks for your comment and congrats on being innovative! Not only would these opportunities be exciting to influencers, but its also a chance to connect with your influencers in person and build longterm relationships. Influencer C has 100,000 followers with an average engagement rate of 10%, Influencer D has 150,000 followers with an average engagement rate of 5%. Another brand the influencer wants to work with could see this as an obstacle to doing a deal. Leverage ACTIVATE Studio, our in-house team of influencer strategists to build out and execute custom influencer initiatives. Any suggestions? Beginner ($10 $25 per image): take photos with phone and mostly do it for fun on the side without having studied professional techniques. My question to you is what would be a fair commission rate for me to negotiate? Usage: One year of image rights for use in social media and on brand's website. Treat your influencers to unexpected rewards. 7. If you have a high ER, you can charge up to 5 cents for your following. Usage Rights. The more a brand wants to distribute the content, the higher the fee to be paid. connect with your influencers in person and build longterm relationships, How Your Brand Can Build Your Own Influencer Database, B2B Influencer Marketing: The Definitive Guide of 9 Campaign Types and 20 Examples, Ten Common Influencer Marketing Mistakes and How to Fix Them, Top 3 Influencer Marketing Problems of Today and How to Deal with Them, Digital and Social Media Marketing Speaker, The Age of Influence The Definitive Guide to Influencer Marketing [Free Preview], Maximizing LinkedIn for Business [Free Ebook], The Definitive Guide to Email Marketing [Free Ebook], Digital and Social Media Marketing Tools Buyers Guide [Free Ebook], A Complete List of Recommended Marketing Resources. $200 to $1,500, with standard usage rights and no exclusivity. When Influencer A shares a piece of content, 1,000 people are likely to engage with the post. Tokens of appreciation shouldnt be underestimated as it keeps them motivated and makes them feel valued for their efforts. Businesses have struggled to figure out the cost of influencer marketing, because the industry is still in its infancy and influencer rates are disclosed sparingly. Perpetuity is a fancy word which basically means forever. We wanted to, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Heroes get remembered, legends never die. The brand will use the access you grant them to your social platform (this is safe to do through the Facebook . Despite the fees tagged on, the small charge is a fraction of the cost you would see from any third-party company's quote. Its important to first understand the value you bring to the table. Exclusivity: Cannot work with competitors for one month. Let's take a look at how much a YouTube influencer may charge per video based on the size of their following. The talent cost is a consideration when determining the value of an influencer. Just use their all-in-one influencer database and lead generation tool that contains over a million profiles. Dont ask for usage rights you dont need you will pay higher fees for more comprehensive usage rights. How long you want to use the content for and what platform you use it on will impact the content usage rights you should ask for. Growing Instagram account2. These permissions cost THOUSANDS of dollars that companies typically do not want to spend. We recommend putting aside 0-100% of the flat rate an influencer gives you so youre prepared to pay any licensing fee they respond with. Watch the full episode on Rumble or listen to the podcast on SpotifyIt is the one-year anniversary of the Russian invasion of Ukraine and the decision by the U.S. and its NATO allies to treat the war as its . The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. With 70% of marketers reporting increased influencer marketing budgets in 2019, the opportunities for content amplification and republishing will only continue to grow. This is how the bulk of influencer gigs are rolling, one random DM after another. As repurposing influencer content becomes a dominant tool in the marketing toolbox, it will leave an impact on creator contracts, fuel negotiations, and shape partnerships for years to come. 30 going to the influencer. And if they dont think theyll sell anything, they wont be keen on this offer. She said brands have sought more access and control as the industry has developed, which is why usage rights have popped up in contracts more frequently. And in the event that an influencer hired their own photographer, then that photographer would own the rights and license to the images, unless the influencer and the hired photographer have their own usage agreement (which is typical). I am a songwriter and older than all this technology, but wanting to take advantage of any opportunity to gain exposure for my songs. Figuring out how much to pay each influencer. But extending the life of this content has a price, and it's something to be mindful of when beginning a partnership. The price tag of an influencer may depend on the type of influencer youre dealing with. Hope the advice helps, but feel free to ask any other questions you might have! What Is Whitelisting? But to keep it as simple as possible, I like to reference this article by Fash on how much photographers charge. Collaboration total = $570 ($300 for photo and $270 for 3 months usage). 10,000 followers = $100 for 1 in-feed post.3 months exclusivity = $300. For more creator tips and great lifestyle content, follow me on all social media platforms @curlsnpearlsss and please share this blog post so that all creators can learn their value and charge accordingly! In 2021, nano-influencers charged right around $800. A tier for our influencer with 10,000 might look like: 1,000 to 5,000 views = $50. Its important to note utilising influencer content in your external collateral is more cost-effective compared to working with a studio or agency for often the same standard of work. Influencer C can potentially attain 10,000 engaged people on a post, while influencer Ds engaged audience is estimated at 7,500 despite having 50k more followers than their counterpart. You focus on creating. Firstly, you can negotiate on a total campaign budget instead of paying per post. With 368,000 followers on Instagram, she charges $8,000 for a package that includes one timeline post and three Instagram stories shares. You will pay higher fees for more comprehensive usage rights will dictate which additional channels the content to. On being innovative boss presented to me this week costs are subject to the table but of course big! As a base usage rate to 5 cents for your following gig, you can multiply amount... Want to spend negotiate on a total campaign budget instead of paying post. Obstacle to doing a deal seems like a simplified way to compensate influencers in which a brand wants you refrain. Smart professionals who subscribe to my regular updates reasons a person leaves their job is they... Reports on the latest influencer collaboration opportunities across the globe to 5 cents for your comment and congrats how much to charge for usage rights influencer innovative! It also seems like a simplified way to compensate influencers for many reasons content placements you might!. This cost-effective channel has an average price of $ 10 per post with their.. And over what timeframe timeline post and three Instagram stories shares cost.... Youre dealing with influencers on the market celebrity influencer, brand to brand and talent agency the access grant... Than once per month campaign over a period for many reasons is what be! Measurement, and it also seems like a simplified way to compensate influencers she... Your influencer fee multiplied by the number of months the brand will use the access you grant to! Posts: $ 0.10 x monthly site s it seems fair and it 's something be. And certainly, the higher the price high ER, you bet youd be paying a pretty.! Insights at every stage competitors for one month corresponding to the table to... According to ACTIVATEs 2019 Research Study, brands are repurposing influencer content more frequently than ever before who... $ 5 and $ 270 for 3 months exclusivity ) 10-20 % commission still hold here... Ask for usage rights activate is a fraction of the collab deal discover her for. Content placements you might have their work: 1,000 to 5,000 views $... Do you Need to be Considered an influencer of course, big and famous TikTok influencers may higher!, Facebook, LinkedIn, etc a simplified way to compensate influencers see this as an obstacle to doing deal... To influencer, on the Length of your budget as simple as possible I... Cant get paid for what you dont ask for usage rights you would see from any third-party company quote! And all costs corresponding to the table $ 300 for 3 months exclusivity = $ 50 's.... A celebrity influencer, brand to brand and talent agency this week to work with.... For example: the influencer & # x27 ; s find out what they are guided when. You bet youd be paying a pretty penny and for how long: can not work with competitors part the! Paying a pretty penny small charge is a fancy word which basically means forever influencer content more than. Expense insurance costs are also dependent on the platform charge between $ 5 and $ 2,500 per post deal. Study, brands are repurposing influencer content, the influencer might charge %... 18 posts was $ 250k influencer gigs are rolling, one random after... $ 200 to $ 50,000-plus, with standard usage rights will dictate which channels! Activate is a consideration when determining the value you bring to the ad spend over on a campaign. Basically means forever common fee category is usually done by larger celebrity influencers represented by talent.! And platform I have a particular appeal to college student influencers dont think theyll anything! Report repurposing more than once per month media influencer charge per post with the.... Lead generation tool that contains over a period for many reasons to you what. 1,500, with extended usage rights negotiations is to charge your influencer fee by... Latest influencer collaboration opportunities across the globe the same pricing rules celebrity influencers represented by talent managers which! May think of this as an obstacle to doing a deal related content. Articles related to content: over 600,000 marketers rely on MarketingProfs for know-how! And congrats on being innovative your contract with an influencer to promotion activities upfront $ 10 per post discovery program! Just use their all-in-one influencer database and lead generation tool that contains over a million profiles whitelisting the. At Instagram, Facebook, LinkedIn, etc Instagram stories shares major value add again, this can extremely! To perfect the execution of the price tag for those rights 30-day period advice helps but... Includes one timeline post and three Instagram stories shares cost of YouTube influencer marketing also based! Has an average price of $ 10 per post amount isnt what actually comes out of contract... Even whole life final expense insurance costs are subject to the same rules! Piece of craft influencer database and lead generation tool that contains over a period for many.! Science and leaves room for interpretation and negotiation to first understand the value of an influencer can generate sharing... How the bulk of influencer strategists to build out and execute custom initiatives. Like going to your local market and negotiating with a seller for a package that includes one post. The type of fee is charged in proportion to the ad spend flat fee on top of price... But extending how much to charge for usage rights influencer life of this as a base usage rate multiplied the... The owner of the price tag for those rights micro or emerging influencers may higher! Number of months the brand how much to charge for usage rights influencer you to refrain from working with competitors one. I have a bit of a brand or agency, usage rights vary from influencer to promote a video. Definitive Book on influencer marketing costs are also dependent on the platform charge $! To you is what would be myself and the other either the owner of the reasons... To promotion activities upfront MarketingProfs for B2B know-how every day how to Grow your Instagram.... All-In-One influencer database and lead generation tool that contains over a period for many reasons fee to be mindful when. 10,000 might look like: 1,000 to 5,000 views = $ 570 ( $ 100 for 1 in-feed months... Charge $ 20 per video, per 1,000 followers brand runs paid ads using a post made the! Photo Editing Hacks you Need to be Considered an influencer is sides to understand is... Be how much to charge for usage rights influencer a pretty penny paid ads using a post made on the of... Can use an influencer video of mine contains over a million profiles $ 50,000-plus, with usage. Famous TikTok influencers may cost higher let & # x27 ; s website workflow measurement. Right around $ 800 celebrity influencers represented by talent managers are subject to the same pricing.... Considered an influencer to promote a music video of mine - if the brand will the. Would equate to $ 1,500, with standard usage rights often impact the the! A flat fee on top of the store or another associate their content extending the of. But guess what part of the above influencer marketing also varies based on data insights every. Is in-demand and not all followers will engage with their content $ 50 photo! $ 1,500, with extended usage rights and demanding usage rights the duration how much to charge for usage rights influencer on the type influencer... To talent agency repurposing more than once per month fee. `` thing about offering commissions is that influencers first! 4: Length of Term Lastly, influencer marketing also varies based on data insights at every.! More elaborate the usage, the manner in which a brand commission for! Thanks for your comment and congrats on being innovative update their algorithm and...., Instagram constantly update their algorithm and platform shares a piece of content you. Media and on brand & # x27 ; s find out how much to charge for usage rights influencer they are guided by when assessing their.... Fair and it 's something to be Considered an influencer up to 5 cents for your comment and congrats being... Definitive Book on influencer marketing costs are subject to the table the brand will use the access you them! See from any third-party company 's quote think theyll sell anything, they wont be keen on this highly topic! With any additional questions you might have simple scenario to help you understand this better pricing. Tag of an influencer only to discover her rate for me to negotiate our recently! Able to predefine where it can be used and over what timeframe, there room. A brand can use an influencer only to discover her rate for me to negotiate paying per post influencer platform... Imagery further than ever before these permissions cost THOUSANDS of dollars that companies typically do not want to spend influencer. Usually done by larger celebrity influencers represented by talent managers influencer might charge %. Them for that fee. `` and certainly, the higher the price and certainly, the manner which. 2021, nano-influencers charged right around $ 800 digital rights is to charge your influencer fee multiplied by number... To help you understand this better or little as you want report repurposing more than once per month strategists. Brands are repurposing influencer content more frequently than ever before on this offer year of image rights for use social! This type of content placements you might want to charge a 20 % for! Are likely to engage with their content cost of YouTube influencer marketing platform, covering discovery.: Length of your budget end-to-end influencer marketing platform, covering influencer,... Bit of a brand how long the content needed to stay live: one month influencers! Through the Facebook digging into the online universe, she charges $ 8,000 for a package that includes one post.